Apple debuts “Apps for GIRLS”- insert gag reflex here.

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Normally I don’t write about this kind of stuff on here. But one angry tweet isn’t going to do it.

Today, Apple launched “Apps for Girls” as a prominent section of their App store. Annoying and insulting enough, seeing as lots of apps are productivity apps– a genre equally attractive to both genders. However, you may say, well women aren’t as interested in games, which comprise the other other half of apps. Yet on the internet, which I would say is the closest model to Apple’s, women are an estimated TWO-THIRDS of the casual game market. So do we even need to be targeted like this in the first place?

Well, whatever. It was done, so let’s see what Apple thinks we’ll find so appealing. The full list below:
Hello Kitty Parachute
RoiWorld: Fashion Fix
Math Flash Cards
Kitty Chorus
Dress your princess
Disney Channel Cover Styler
Fairy Trails

I mean really, what’s the point? Why am I sitting here, slaving over my computer all day, trying to learn stuff like design patterns and best coding practices, when even APPLE, the arbiter of good technology, impeccable taste and marketing strategy in our culture, takes one look at me and thinks:

“Wow I bet she’d rather be wearing a pink ball gown and sprinkling fairy dust on unicorns right now. ”

My life is not a Lisa Frank folder people! And we should not be encouraging little girls to think that’s all they should want and all they should be. Apple, they get enough of that elsewhere. I expected more from you.

Et tu, Apple?

Check out the epic fail at the App Store.

5 Responses to “Apple debuts “Apps for GIRLS”- insert gag reflex here.”

  1. bkav says:

    Agreed, this behavior unfortunately continues. Shame on you Apple.

  2. Jill says:

    Totally gross. Is this perhaps the reason there are so few women in technology? Because the powers that be try to lure them with pink iPods and extra doses of princesses and Hello Kitty? Dumb, dumb, dumb.

  3. Nick Wiggill says:

    These freaks are always finding a new way to socially separate population groups in order to make some kind of power gain. It’s much like racism, you’re sweet-talking a certain segment of the population by telling them they’re superior, so that you can leverage/monetize that. As opposed to racism, however, sexism is IMO hugely more subtle and complex, and remains incredibly difficult to root out while there are groups who will continue to play this game at the expense of others.

    This tells boys and girls, men and women on a daily basis that we are different — that we’ll never share interests — that the only way we can serve each others’ needs is sexually and through playing power games with one another that hinges on that false fact.

  4. I have to say, I disagree with you on this one. For one thing, when I look at the logo I see something aimed, not at me, but at teenage girls. I think Apple is quite right that girls that age like girly things.

    But I am also disturbed at the kind of reverse sexism we practice on one another. So you don’t like “Hello, Kitty.” Why do you assume that another intelligent woman couldn’t? And do you REALLY not like Hello, Kitty, or have you squelched any likings that might betray your image of yourself as a competent, professional woman.

    This is exactly what men do to themselves. Maybe there are straight men who have harbored a passing thought that Hello Kitty might be cool, but they have long since stomped out any such thought, and would roundly deride any of their compatriots who expressed such a thought. I would like to think that, as women, we can allow one another to be successful and intelligent in our own way. I also think it’s worth considering that the pressure to be a clone of a man may be why many women get technical degrees and then choose to do something else.

    Then there’s the thought of what _should_ companies do to appeal to women? I’ve seen Droid commercials criticized for the way their industrial feel that supposedly fails to appeal to women (I really like them), and then the same person will turn around and criticize tendency to make devices small and pink to make them appealing to women. I love small, pink devices as well, and I resent the fact that some other woman is implying that the fact that I do means I can’t possibly be some sort of ideal female consumer companies should be aiming for.

    I’m not saying you’re wrong to feel as you do. I’m just asking you to take a more nuanced view of the issue.

  5. admin says:

    @Amy Blankenship
    @Amy I definitely see your point. I know I came across as disapproving of “girly things” but really it’s more that I wish Apple (and others) would acknowledge that as women we are interested in more than just the stereotypically girly stuff. Hot pink is actually my favorite color :)

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